Lot no. 63
63. Rolex. A stainless steel automatic calendar bracelet watch with dual time
Model: GMT-Master II 'Pepsi'
Reference: 126710BLRO
Date: Purchased 25th March 2022
Movement: 31-jewel Cal.3285 automatic
Dial: Black, luminous filled dot hour markers, baton quarters, white outer minute divisions, magnified date aperture at 3, polished Mercedes hands with luminous inserts, centre seconds, further arrow tipped dual time zone hand
Case: Brushed and polished tonneau form, screw down back, bi-directional bezel with red and blue 'Pepsi' 24 hour Cerachrom insert, shouldered screw down crown
Strap/Bracelet: Brushed and polished Jubilee link
Buckle/Clasp: Signed steel folding clasp, stamped 3EX
Signed: Case, dial & movement
Size: 40mm
Accompaniments: Rolex fitted box, outer card, International Guarantee card dated 25/03/2022, Instructions manual, Guarantee Manual Worldwide Service, swing tag, 3 spare links, plastic bezel protector
2018 was a landmark year for the GMT-Master II. Alongside a complete refresh of the line, Rolex unveiled the long-awaited return of the stainless steel "Pepsi" with the reference 126710BLRO. The watch introduced a 40mm Oystersteel case with slimmer lugs, a red-and-blue Cerachrom bezel, and the latest-generation Caliber 3285 movement, boasting a 70-hour power reserve and updated technical features.
What truly caught collectors' attention, however, was Rolex's decision to pair the new steel Pepsi exclusively with a Jubilee bracelet. Although this bracelet design had appeared on earlier GMT models, its comeback after more than a decade—and without an Oyster alternative—was both unexpected and polarizing. The move clearly set the steel Pepsi apart from the white-gold version, which continued to be offered on an Oyster bracelet.
In 2021, Rolex expanded the offering by reintroducing the Oyster bracelet option for the 126710BLRO, giving clients the choice between the elegant Jubilee or the sportier Oyster. While this announcement delighted enthusiasts, it only fueled demand further, with waiting lists—already notoriously long—stretching even more at authorized retailers.
Pictures credits: Contact organization
Watches and clocks
About the sale10/17/2025
Catalog
Paris Fine Watches including an Exceptional Private Collection
75008 Paris - France
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