Lot no. 228
BRILLIANT ECLIPSE - Lithographed sheet metal circa 1920-30. Signed "Edouard Bernard Good condition, embossed lettering and illustration, slight oxidation in the margins. 34.7 x 24.7 cm. Eclipse cream shoe polish was produced by the Société Générale des Cirages Français, founded in 1881. In 1881, the statutes of the union générale des cirages français (general union of French shoe polishers) were drawn up. The former houses were Jacquand père et fils, Berthoud et cie successeurs and A. Jacquot et cie réunie. The brand name cirage crème éclipse was listed in 1921 in the Recueil officiel des marques de fabrique et de commerce. It was George Méliès, the famous French film director, who produced the Eclipse cream advert in 1900, based on the now emblematic slogan: "Eclipse cream eclipses all shoe polish". (Sources :patrimoine.auvergnerhonealpes.fr and bretagnemusees.bzh)
See original version (French)
Pictures credits: Contact organization
Folk Art
About the sale
Live
Antique Advertising Art
13010 Marseille - France
11/19/2025
Offered by HDVM Hôtel Des Ventes Mazzella
04 91 32 39 00