CHOCOLAT MENIER - "Snow White and the 7 dwarfs' favourite chocolate" Circa 1930-40 . Lithographed cut-out display, cardboard base. 63.5 x 44.5 cm. "After Edia, by special permission of Walt Disney". The background is in good condition, the margins have a few minor holes, the corners are dull. The foreground is in average condition, with tears, missing parts and stains. The two parts are detached, their fasteners are missing. In 1825, Jean-Antoine-Brutus Menier acquired the Noisiel mill and Émile-Justin Menier took over the management of the factory in 1853, building up the Menier empire. His success earned him the nickname "Baron Cocoa". His three sons, Henri, Gaston and Albert, went on to become owners of the company. Appointed president of the Union des chocolatiers et des confiseurs de France in 1882, Gaston took sole charge of the Menier establishments in 1913, after the death of his brothers. He forged a worldwide reputation for the brand, but his heirs became increasingly disinterested in industrial production. The company was finally bought by the Ufico-Perrier group in 1965. 1988 takeover by Nestlé (source: archives.seine-et-marne.fr)