FRIGECO - Large double-sided lithographed sheet circa 1950-60, signed "S" (for Raymond Savignac). Good condition, some minor alterations. 85 x 65 cm . SIGNED "S.A.S.A.G.O" . Around 1925, the American firm General Electric signed an agreement with Thomson-Houston. In 1930, the first refrigerators left the Aubervilliers factory under the FRIGECO brand. In 1966, when Thomson-Houston and Hotchkiss-Brandt merged to form Thomson Brandt, SDRM was created to distribute this brand (source: histoire.electromenager.fr). Raymond Savignac (known as "Savignac" - 1907-2002) was a famous poster artist from Paris whose creations are now part of France's cultural heritage. The cow posing on a pedestal in Monsavon is his work. The bald man grimacing as a queue of cars rushes past his ears (Aspro advert), that's him too. Not forgetting the Seita gypsy. From Cinzano to Bic, Perrier to Vespa, iconic brands would not have a place in the popular imagination without Raymond Savignac. He began his career as a poster artist in 1935 at Alliance Graphique under the tutelage of Cassandre and Charles Loupot. But it was not until 1949 that he found success, thanks in particular to a famous advertisement for Monsavon milk soaps. He said of himself: "I was born at the age of forty-one, from the udders of the Monsavon cow (source: .Villefranche-de-Rouergue.fr and Wikipedia).