FROMAGERIES PICON - Lithographed hardback advertising for the Picon mother's Gruyère cream at Saint Félix in Haute Savoie, circa 1930. Humidity at the top, fold at the neck and missing hat. With its original dummy box. "Silhouettes/Imprimerie 'Merle' - Lyon" After "JN" . 50 x 48,5 cm . Louis Picon founded the cheese dairy with his wife in 1885 and developed Gruyère cheese that had been downgraded to Gruyère cream (spreads, processed cheeses). It was bought by the Bel group.