Lot no. 327
LA WACHKYRIE - LA VACHE QUI RIT 1919 musical score, Fox Trot by Clapson, illustration after Benjamin Rabier. Good condition, complete (note a few traces of moisture, slight tears in the margins, minor stains on the spine). 35.5 x 28 cm (closed). Printer: "Paris, imp.Deipiesente rue Rodier, 49". "War souvenir, R.V.F/B.70 fresh meat supply bus badge. This image of Rabier was taken up by Léon Bel. On 16 April 1921, he registered the trademark La vache qui rit. He took inspiration from the RVF B70 badge (Source https://www.lamaisondelavachequirit.com/historique/). The story began in Orgelet in the Jura region, where Jules Bel set up as a master refiner at the age of 23 (1865). He was only 55 when, in 1897, he handed the business over to his two sons, Henri and Léon, aged 29 and 19 respectively. In 1897, the company moved to Lons-le-Saunier, taking advantage of the proximity of the railway line and the Montmorot saltworks. Henri left the company in 1908, and the name was changed to "Léon Bel, Gruyère en gros". On 16 April 1921, Léon Bel registered the brand name La vache qui rit. The idea came to him to use the RVF B70 badge as inspiration to depict a full-length cow with a hilarious expression (source: lamaisondelavachequirit.com).
See original version (French)
Pictures credits: Contact organization
Folk Art
About the sale
Live
Antique Advertising Art
13010 Marseille - France
11/19/2025
Offered by HDVM Hôtel Des Ventes Mazzella
04 91 32 39 00