ALSATIAN YEAST - THE CAKE - Curved enamelled plate circa 1930 . good colours , chips around the edges and on the image. Enamelling : " émaillerie Alsacienne de Strasbourg " . 49.5 x 29 cm In 1897, Emile Moench founded the company alsa and moved to Nancy. His wife, Elisabeth, an energetic and hard-working woman, dreamt one day of an Alsatian woman wearing a bonnet and standing next to a stork. That's when it all clicked, and from then on the pink bags took on an Alsatian woman as their emblem. (Source: alsa.fr)