AXA MARGARINE - flat enamelled plate with rim circa 1930-35. Very good condition, deep colours, optimal brilliance, one enamel skip in the upper right margin on the edge. 29.8 x 23.8 cm Enamelling: "émaillerie Alsacienne de Strasbourg". French brand created by Astra (37, rue de la Boëtie, Paris). The story began in 1912 when Jean Motte built a factory in Yvetot, Seine-Maritime (Normandy). From the outset, the Astra brand was presented as a low-cost alternative to butter. Fruit d'Or was later launched d'Or, acquisition of Puget olive oils, boursin, bébédicta, végétaline... the plant was closed by Unilever in June 2002. (Source: camembert-muséum.com)